Privacy Policy
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Life Theory LLC
This Privacy Policy explains how Life Theory LLC (“Life Theory,” “we,” “our,” or “us”) collects, uses, discloses, and protects personal information about visitors to our website and individuals who request services or apply for positions with our company.
By using or accessing our website or submitting information to us, you accept the practices described in this policy.
1. Scope & Applicability
This Policy applies to all personal information we collect:
Online through our website
By phone or email when you contact us
When you request a consultation or services
When you apply for employment
It does not apply to information collected offline by third parties not acting on our behalf.
2. Categories of Information We Collect
A. Information You Provide Voluntarily
Contact details: name, email, telephone, mailing/service address
Client care details: care needs, preferences, emergency contacts
Employment/caregiver application data: employment history, references, certifications, background-check information, eligibility to work
Billing and payment details (card information handled by our payment processor)
Communications content: emails, voicemail transcripts, SMS replies
B. Automatically Collected Information
Device & usage data: IP address, browser type, device type, operating system, pages visited, referral URL, timestamps
Cookies and similar tracking technologies
3. How We Use Personal Information
We use personal information to:
Respond to inquiries and schedule consultations
Provide, coordinate, and manage non-medical home care services
Evaluate and process caregiver/employment applications
Operate, maintain, and improve our website and business
Send service confirmations, appointment reminders, updates, and (with consent) marketing communications
Detect, prevent, and respond to fraud or security incidents
Comply with legal obligations
We do not sell personal information for monetary consideration. If that changes, this Policy will be updated.
4. Legal Basis for Processing (Where Applicable)
Where required by law, our legal bases include:
Performance of a contract (providing requested services)
Consent (marketing communications and certain cookies)
Legitimate interests (service improvement, fraud prevention, security)
Compliance with legal obligations
5. Cookies, Tracking & Analytics
We use cookies and similar technologies to:
Operate our website
Improve site performance
Analyze traffic and usage
You may block cookies through your browser settings, though certain features (forms, booking widgets) may not function properly.
6. Third-Party Services & Disclosures
We may share personal information with:
Service providers (hosting, payment processing, messaging, analytics, background screening, recruitment support)
Professional advisors and legal authorities where required
Third parties in connection with a merger, sale, or corporate transaction
All vendors are contractually required to safeguard data and use it only to provide services for Life Theory.
7. Health-Related Information & HIPAA
Life Theory provides non-medical home care. Although typically not a HIPAA-covered entity, clients may voluntarily provide health-related information.
We will:
Use such data only to provide safe, appropriate non-medical care
Keep health-related details confidential
Share them only with necessary staff/vendors or as required by law
If you have HIPAA-related concerns, contact us for clarification.
8. Employment & Applicant Data
Applicant data is used to:
Evaluate hiring suitability
Conduct lawful background screening
Applicant information may be retained for future opportunities unless deletion is requested.
9. Marketing, Communications & SMS
We send marketing communications only if you opt in.
Marketing emails include an unsubscribe link
SMS messages include opt-out instructions (e.g., reply STOP)
Message and carrier rates may apply
We do not share contact details for third-party marketing without consent.
10. Your Privacy Rights (Including California Residents)
Depending on applicable law, you may have the right to:
Request access to personal information
Request correction of inaccurate information
Request deletion (subject to legal exceptions)
Request a portable copy of your data
Opt out of the sale of personal information (if applicable)
Limit certain processing of sensitive data
California residents have additional rights under CCPA and CPRA.
To exercise rights, contact:
info.@lifetheory.life
Verification may be required before processing sensitive requests.
11. Data Retention
We retain personal information only as long as necessary.
Typical retention periods:
Client records and care notes: per state requirements and business needs
Applicant records: duration of hiring review + limited retention for future roles
Marketing and analytics data: typically 1–3 years unless opted out
12. Data Security
We implement appropriate administrative, physical, and technical safeguards, including:
Secure hosting and SSL/TLS encryption
Role-based staff access controls
Routine backups and malware protection
Password policies and multi-factor authentication
If a breach occurs, affected individuals will be notified as required by law.
13. International Transfers
If personal data is transferred outside the United States, we use contractual safeguards and comply with applicable laws.
14. Children’s Privacy
Our services are not directed to children under 18.
We do not knowingly collect information from minors.
If you believe a child’s data was collected, contact us for deletion where required by law.
15. Links to Other Sites
Our website may contain links to third-party websites.
We are not responsible for their privacy practices. Review their privacy policies before providing personal information.
16. Changes to This Policy
We may update this Policy from time to time.
The new Effective Date will be posted at the top of this page. Significant changes will be announced where reasonably practicable.
17. How to Contact Us / Exercise Rights
Privacy inquiries, access requests, corrections, exports, deletions, or complaints should be sent to:
Life Theory LLC
Email: info.@lifetheory.life
We will respond within the timelines required by applicable law.
18. Do Not Sell / Sharing (If Applicable)
California residents who wish to opt out of the sale or sharing of personal information may contact:
Verified requests will be processed in accordance with applicable law.